Now available for Safari and Google Chrome, aVOID helps
consumers stay away from products associated with the exploitation of
children.
We’ve already seen a mobile app
focused on rating brands’ attitudes toward child labor, but recently we
came across a like-minded browser plug-in that goes further. Now
available for Safari and Google Chrome, aVOID helps consumers stay away from products associated with the exploitation of children.
Created through a campaign by German Earthlink, aVOID currently works
with all major online shops in the US, France, Germany and the United
Kingdom, including Asos, Yoox, Amazon, Target, Macys, Zalando, Google
Shopping, Frontlineshop and Otto. Users simply install the plug-in –
which will be available for Firefox in the near future, the company says
– and then shop online as usual. Using data from Active Against Child
Labour, the plug-in automatically filters out products associated with
child exploitation, helping consumers avoid such products altogether.
Brands have long recognized that a significant proportion of shoppers
are ethically motivated. How could you help them find what they’re
looking for — or avoid what they’re not?
Website: www.avoidplugin.com
Contact: info@earthlink.de
Spotted by: Murray Orange - Springwise
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