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Big data analysis reveals the top trends and brands at CES at a glance
Kontera shows what drove conversations about CES.
Big data analysis from Kontera reveals what everybody talked about when it comes to the 2014 International CES. Kontera, a big data analytics and marketing platform, sifts through millions of sources to find out the buzz on an event or topic. Here’s the results of their study of the last three days of CES, the big tech trade show in Las Vegas.
Below Kontera shows the most popular topics in certain key terms in a tag cloud. The results show that Sony was the most popular term related to CES (in purple). Computing and Intel were the most popular terms related to wearables (in light blue-gray), and Samsung was the most popular term related to 4K (in orange).
The data comes from the Brand Insights and Discovery module in Kontera’s Content Activation platform. The platform analyzes and trends consumer interest and content consumption across more than 400 million real-time content views each day, including 300 million web and mobile content views as well as 100 million social stream activities.
The analysis is done for hundreds of sub-topics and tens of thousands of granular concepts (like a brand names, a product attributes, specific consumer needs, and daily events).
In a separate analysis of Twitter, the social media firm Hotwire/33Digital said the top five brands were: Samsung, Sony, LG, Logitech, and PlayStation. The top five trends were 4K resolution, wearables, smart gadgets, 3D printing, and the internet of things.
The Consumer Electronics Association said that the event had more than 3,200 exhibitors across 2 million square feet, with more than 150,000 attendees, including 35,000 from outside the U.S. Final numbers will be out after an audit.
Kontera shows the interest in topics such as CES, 4K, and wearables.