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"The accelerator space in New York features a series of well-appointed offices and conference rooms where a young startup can ply its trade. Samsung has opened a similar space in San Francisco. "I could definitely get used to working here," said Nate Gosselin, a senior manager at the mobile advertising startup Sharethrough. "The refrigerator is really well stocked."
"Our biggest opportunities to innovate are outside of hardware."
This ambitious plan is another catalyst for Samsung’s push into software. "Samsung envisions an internet of things where your phone talks to your tablet, which talks to your TV, which talks to your refrigerator," says Ross Rubin, a principal analyst at Reticle Research. "In that scenario, where customers are using devices that don’t have intuitive, native interfaces, software becomes increasingly crucial."