Apps built using HTML5 are providing developers with a “third way” to target mobile users, as an alternative to the currently dominant platforms of Apple (iOS) and Google (Android).
“Web apps programmed in HTML5 represent an opportunity for operators to reclaim a measure of control over the smartphone’s value chain, because they “escape” the native stores as they circulate on the browsers, and discard the proprietary app stores’ 70/30 business model,
Buongiorno is the company behind AppsFuel (http://appsfuel.com/), operator of a marketplace enabling the distribution of mobile web apps. “AppsFuel wants to become ‘the Red Bull option in the Coke versus Pepsi battle’ of Apple/Android stores”.
Source : GSMA, MWC, 2013
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