AdMob: iPhone users buy more apps than Android counterparts

Half of iPhone users purchased at least one paid application a month compared to 21 percent of Android users, according to a survey released Thursday.

San Mateo-based mobile advertising company AdMob Inc. also reported in its survey that consumers of webOS devices downloaded fewer paid and free applications.

Highlights from the survey and the January 2010 AdMob Mobile Metrics Report include:

• 91 percent of iPhone users and 88 percent of iPod touch users would recommend their device, compared to 84 percent of Android users and 69 percent of webOS users.
• iPod touch owners download an average of 12 applications a month, 37 percent more than iPhone and Android users who download approximately nine new apps. webOS users downloaded an average of six applications per month.
• iPod touch users spent an average of 100 minutes per day using applications. webOS users spent an average of 87 minutes per day, followed by Android users at 80 minutes and iPhone users at 79 minutes per day.
• 73 percent of Android users are male, compared to only 56 percent of iPhone OS users. The average iPhone user is 14 years older than the average iPod touch user of which 78 percent are below the age of 24.
• iPhone represented 47 percent of US smartphone usage in AdMob’s network in January 2010, followed by Android, RIM and webOS devices at 39, seven, and three percent, respectively.

AdMob stores and analyzes handset and operator data from every ad request in its network of more than 15,000 mobile Web sites and Cupertino-based Apple's (NASDAQ:AAPL) iPhone, Mountain View-based Google Inc.'s (NASDAQ:GOOG) Android, and webOS applications.

Source : San Jose Business Journal, 25/02/10