Research reports forecasting future market sizes should always be taken with a grain of salt, but it occasionally helps to see the estimates of research organizations in order to gain some perspective on the current and upcoming trends for those markets.
With that in mind, let’s take a look at what research2guidance
has to say about the worldwide smartphone application market, which it estimates will grow from $1.94 billion in 2009 to $15.65 billion by 2013.
The big surge in applications will be driven by a fast-growing number of smartphone users, which the research company estimates will increase from about 100 million last year to nearly 1 billion by 2013.
There’s a ton of opportunity for corporations to tap into this vast audience with mobile apps, research2guidance adds, because according to its research only 10% of Fortune 2000 companies are targeting their customers with a smartphone application to date.
Still according to the agency’s findings, the vast majority of them have published applications to give access to their core products or for promotional purposes (91%). Only a minor share (9%) use applications as a stand-alone product.
Source: TechCrunch
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