We've seen tech innovations that let consumers virtually test out makeup and even tattoos, but it wasn't until recently that we came across an iPhone app for “trying on” real watches. Sure enough, Canadian Nuevo Watches offers just that as a way to enable virtual tryvertising.. Compatible with the iPhone and the 4th generation iPod touch, the Nuevo app from Monokromik lets users try on and select watches in the Neuvo watch collection without physically touching them. The free app is available for download from the iTunes store; it requires iOS 3.1.3 or later. Once it's downloaded, users can virtually try on any of Montreal-based Nuevo's four CAD 45 watches, which come in black, bronze, gold or silver. The watches are only sold online, which makes the app especially useful. Is there any product that consumers don't want to try before they buy? We don't think so either. Tech-savvy entrepreneurs: keep the tryvertising apps coming! Website: www.neuvomonde.com Contact: info@neuvomonde.com Source: Springwise newsletter